The build
7 business objectives, one platform.
Each vertical serves the ecosystem and carries its own revenue model — together they compound into one platform.
Athlete Management System
Everything an academy runs — in one organised place, planned ahead instead of left to memory.
Who it’s for
- For the academy
- One organised home for operations, planned training and a modern, tech-forward image that attracts admissions.
- For player & coach
- A clear development record and a planning tool that makes coaching decisions on real data.
- For parents
- Visibility into a child's progress that makes the fees feel worthwhile.
How we get there
- Acquire academies via direct outreach & partnerships, starting in Hyderabad
- Pilot programs and free trials that prove operational gains
- Seamless onboarding and migration from manual to digital
- Build advocacy through testimonials and referral programs
RevenueFixed monthly fee per academy + subscriptions from leagues.
Player Profile & Stats
A verified, cross-sport stats profile the player owns — and a discovery tool that works even when they aren't looking.
Who it’s for
- For the player
- A verified, shareable career record that puts their numbers in front of the right people.
- For the academy
- Every profile carries the academy's name — each player becomes an advertisement.
- For scouts & brands
- Standard, comparable profiles instead of scattered word-of-mouth.
How we get there
- Free foundational profiles to drive widespread adoption
- A verified digital identity for a lifelong sports record
- API sync from tournaments & platforms like CricHeroes
- Own live scorecard auto-updating verified performance data
- Premium analytics, verified badges and video highlights
RevenueFree basic profile; paid upgrade for advanced stats & reach.
Sponsorship Marketplace
A way for players to raise money and visibility — and for brands to back talent early, before it gets expensive.
Who it’s for
- For the player
- Funding, visibility and brand support at the stage they need it most to keep going.
- For the brand
- Spot and back talent early, build genuine grassroots connection, tie it to marketing or CSR goals.
- For the academy
- Sponsored players reflect well — and the academy itself can be sponsored too.
How we get there
- Build a database of verified athletes & communities
- Leverage HSN Media's brand and advertiser relationships
- Engage local, regional and national grassroots sponsors
- Give sponsors discovery, filtering & campaign tools
- Showcase partnerships as case studies for bigger brands
RevenueA commission on every sponsorship deal + paid brand tools.
Scouting & Talent Discovery
A structured talent pipeline for teams and leagues — filterable by real numbers, cutting the cost and guesswork of scouting.
Who it’s for
- For the player
- A real route to being seen by selectors, bigger leagues and professional teams.
- For scouts & leagues
- A pipeline they can filter by real numbers — less cost, less guesswork.
- For the academy
- Every player who moves up is a success story that drives admissions.
How we get there
- Build a database of verified athlete & academy data
- Partner with leagues, clubs, institutions & state bodies
- Advanced search, benchmarking & evaluation for recruiters
- Subscription access (initially free) and placement fees
RevenueAdvanced search access + a fee on confirmed placements.
Tournaments & Events
Run a tournament end to end — registration, fixtures, scoring and results — while feeding performance data back into profiles.
Who it’s for
- For organisers
- Run an event end to end: registration, fixtures, scoring and results, all in one place.
- For the player
- Match performance recorded automatically into their profile, plus exposure on the day.
- For brands & us
- New event-level sponsorship space; more users, more data, and our own IPs to host.
How we get there
- Digital registration, scheduling, live scoring & results
- Start with school, college & league contacts across India
- Sponsorship and branding opportunities for partners
- Launch and operate proprietary SportCirqls events
RevenueEvent management services, sponsorships & proprietary IPs.
Data & Insights
Talent and market intelligence nobody else can supply — built from athlete, academy and tournament data.
Who it’s for
- For academies
- Benchmark players against the region and see where they're strong or weak.
- For leagues & brands
- Talent and market insight no one else can supply.
- For the player
- Personalised pointers on exactly what to improve.
How we get there
- Aggregate athlete, academy & participation data into one platform
- Benchmarking tools to compare against peer groups
- Actionable insight for federations, leagues & brands
- Long-term: wearable data from WHOOP, Garmin, Fitbit & more
RevenueSubscriptions, licensing, API access & custom analytics.
Ecommerce Platform
One trusted marketplace for kit, gear and equipment — connecting verified sellers with an already-engaged sporting audience.
Who it’s for
- For academies
- Order kit at better rates, and run their own storefront as a small revenue stream.
- For brands & sellers
- A direct channel to an engaged audience they otherwise struggle to reach.
- For the player
- One trusted place to buy genuine, sport-appropriate gear with smart suggestions.
How we get there
- A curated marketplace of verified sellers, brands & academies
- Academy storefronts for branded kit & merchandise
- Recommendations inside profiles by sport, level & stage
- Secure payments, logistics & delivery support
RevenueTransaction commission + listing fees & promoted placements.